Our mission

Par Excellence is a showroom in NYC presenting the finest French craftsmen and their exceptional know-how.

Founded in 2016 by Charles Jouffre, Par Excellence is the ambassador of french savoir-faire in New York and aim at spreading the world with luxury craft by collaborating with some of France’s most skilled craftspeople and talented interior designers and architects.

We present every material and product of our partners in the sample library of the showroom to give you the very best impression of how your next design or room can look and feel like, whether you are a professional designer or a private customer.

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Our team

Charles Jouffre


A man with a passion, Charles Jouffre has exercised his profession for more than 40 years. After his apprenticeship in 1976, and fine-arts evening classes in Saint-Etienne, Jouffre toured France in 1978, training with craftsmen in the “Companions of the Tour of France” network. Charles Jouffre conceives of the upholsterer’s profession as “a fine craft that is part of a cultural heritage – a legacy that should be further enhanced and passed on to future generations.” Besides drawing on centuries-old history, the upholsterer’s profession owes its long success to its adaptability : it employs new techniques and materials, as well as modern and innovative fabrics.

Guillaume Bouchez

Managing Partner

Guillaume Bouchez has been working on an international canvas for the last 15 years, developing business opportunities across the US and Europe for global enterprises in event management, hospitality and mass media.

Born and raised in a traditional Paris family and the last of four children, Guillaume likes to call himself a self-made man. After specializing in sales and marketing, he deliberately travelled far and wide to broaden his mind and learn how to adapt enthusiastically into widely differing environments.

His experiences embrace organizing exclusive events on the French Riviera for a world-renowned private chef, developing digital exhibits for one of the leading event companies, creating customized campaigns and brand content for media giant CBS, to launching a flagship European restaurant for a major hospitality group. All his achievements contain the common element of his lifelong love of artistic expression – from music and painting to film production and photography – which he continually renews by applying any time off to go trekking around the globe. When recently he climbed Mount Kilimanjaro, he also used the chance to explore meditation through vipassana in Asia. And even at home, downtime is a constant kaleidoscope of friends, cooking and creating his own art.

Laetitia Dominguez


Born in Madrid, raised between France, Spain and Belgium and travelling around the globe since a very early age, she could learn how to adapt to different environments and develop her curiosity in discovering new places, cultures and people.

She considers herself as a lover of aesthetics and all forms of arts as an expression of creativity. She paints, sings and dances since a very early age, which helps her to express herself.

When it comes to work, she is highly professional and dynamic. She truly enjoys exploring new ideas and is always driven by love of a job well done and always tries to keep her commitments to her team and her customers.

She studied a Bachelor Degree in Economics and Management and then integrated one of the top French Business Schools to specialize in luxury sales & marketing. She has completed her knowledge with experiences in sales and marketing positions in luxury global companies such as LVMH and Puig. She worked in different sectors such as fashion, cosmetics and fragrances industries in France, Central America and in the United States.

Anaïs Serkhane

Marketing and Communication

Fond of travels and always eager to immerse herself in a new culture, Anaïs loves to discover and connect with people of all backgrounds. She spent a year in California in order to finish her bachelor degree in Business Administration. She then graduated from a MSc in Marketing & Communication at ESCP Europe Business School. After a first professional experience in Wealth Management in the banking sector, she decided to pursue her career with an internship in the Marketing division at Cartier in jewelry. Working with Cartier’s designers and craftsmen gave her a first insight of the creative arts and crafts. That is why she naturally decided to took on a new experience at Par Excellence NY, following her passion for arts and her will to represent highly skilled craftsmen and expanding the French touch abroad.

June Invernizzi

Marketing and Communication

After graduating with a bachelor’s degree in european and classic law, June has integrated the Emlyon Business school in a Master of Management with a specialization in marketing & communication.

Since her childhood, she has always been passionate about cooking and inventing new recipes from scratch, art and mostly photography, strolling down the street to grab moments of life and pieces of architecture.

After an internship in digital marketing in Berlin, June worked in the first French communication and marketing agency specialized in luxury as an assistant project manager intern.

She has always been deeply interested in design as it’s closely linked with art and architecture and that led her to discover craftsmanship and the very diverse range of french savoir-faire.

Emma Schmuck

Sales and Marketing assistant

Emma is in 2nd year in bachelor of emlyon business school in Saint Etienne in France to discover professional and management world. She is passionate about fashion/textile and visits a lot of exhibitions, and she discovered her passion about luxury environment during her first internship in London at Bell & Ross where she has achieved her skill with experience marketing position.

Jennifer Gyr

Creative Consultant

Jennifer Gyr is a Creative Consultant at Par Excellence. After obtaining a degree in Art History and Photography, she was a Helena Rubenstein Intern at MoMA in NYC and she completed the “Works of Art” course at Sotheby’s in London. She then worked for several years at the photography gallery Hamiltons Gallery in London and at Hyperion Press and Keith de Lellis Gallery in NYC. She was a private photography dealer for many years and served as an archivist and curator of a private photography collection in NYC. She also archived the estate of the photographer Horst P. Horst. She has curated several exhibitions and consulted on numerous photo books and exhibitions including with The National Portrait Gallery in London. When not seeking her next travel inspiration she lives in Brooklyn with her Swiss husband.