Our mission

Par Excellence is a showroom in NYC presenting the finest French craftsmen and their exceptional know-how.

Founded in 2016 by Charles Jouffre, Par Excellence is the ambassador of french savoir-faire in New York and aim at spreading the world with luxury craft by collaborating with some of France’s most skilled craftspeople and talented interior designers and architects.

We present every material and product of our partners in the sample library of the showroom to give you the very best impression of how your next design or room can look and feel like, whether you are a professional designer or a private customer.

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Our team

Charles Jouffre


A man with a passion, Charles Jouffre has exercised his profession for more than 40 years. After his apprenticeship in 1976, and fine-arts evening classes in Saint-Etienne, Jouffre toured France in 1978, training with craftsmen in the “Companions of the Tour of France” network. Charles Jouffre conceives of the upholsterer’s profession as “a fine craft that is part of a cultural heritage – a legacy that should be further enhanced and passed on to future generations.” Besides drawing on centuries-old history, the upholsterer’s profession owes its long success to its adaptability : it employs new techniques and materials, as well as modern and innovative fabrics.

Guillaume Bouchez

Managing Partner

Guillaume Bouchez has been working on an international canvas for the last 15 years, developing business opportunities across the US and Europe for global enterprises in event management, hospitality and mass media.

Born and raised in a traditional Paris family and the last of four children, Guillaume likes to call himself a self-made man. After specializing in sales and marketing, he deliberately travelled far and wide to broaden his mind and learn how to adapt enthusiastically into widely differing environments.

His experiences embrace organizing exclusive events on the French Riviera for a world-renowned private chef, developing digital exhibits for one of the leading event companies, creating customized campaigns and brand content for media giant CBS, to launching a flagship European restaurant for a major hospitality group. All his achievements contain the common element of his lifelong love of artistic expression – from music and painting to film production and photography – which he continually renews by applying any time off to go trekking around the globe. When recently he climbed Mount Kilimanjaro, he also used the chance to explore meditation through vipassana in Asia. And even at home, downtime is a constant kaleidoscope of friends, cooking and creating his own art.

Karine Lecomte

Managing Director

Born in Paris from a mother in the army, Karine travelled a lot in France and abroad. She developed a passion in discovering new places and cultures. 

Karine considers herself a global citizen and is able to adapt everywhere. Even though she spent most of her education in Europe and in the US, she had the opportunity to work in Asia and South America which broadened her capacity to see things from a different angle and perspective.

She is a sportive, an outdoor person and conveys her dynamism in all the parts of her life.   She is truly passionate about the artisans work and how they give life to materials. She thinks that the beauty of a place results in the alchimie between the vision of the designer and the craft of the artisans. Like happiness comes from the harmony between the body and soul.   

In the working life, she is highly professional. She truly enjoys learning more and more everyday, exploring new ideas while staying authentic and committed to her team and clients.

She has a Master in Business in International Business Management from a top French Business School and is specialized in sales & marketing management. Previous to working with Par Excellence, she had notable experience and positions in working with a historical and French jewel glass manufacturer Saint Gobain.

Jennifer Gyr

Creative Consultant

Jennifer Gyr is a Creative Consultant at Par Excellence. After obtaining a degree in Art History and Photography, she was a Helena Rubenstein Intern at MoMA in NYC and she completed the “Works of Art” course at Sotheby’s in London. She then worked for several years at the photography gallery Hamiltons Gallery in London and at Hyperion Press and Keith de Lellis Gallery in NYC. She was a private photography dealer for many years and served as an archivist and curator of a private photography collection in NYC. She also archived the estate of the photographer Horst P. Horst. She has curated several exhibitions and consulted on numerous photo books and exhibitions including with The National Portrait Gallery in London. When not seeking her next travel inspiration she lives in Brooklyn with her Swiss husband.